History of the Mercedes-Benz Logo

October 5th, 2018 by

Front of white C-Class sedan facing camera in front of a pink sky at dusk

Regardless of whether you own a Mercedes-Benz or just appreciate the manufacturer from afar, the Mercedes-Benz logo is easily recognizable. What most San Diego drivers don’t realize is that this logo has a long and interesting history, just like the manufacturer. Learn more about the Mercedes-Benz logo and Mercedes-Benz history below from Mercedes-Benz of San Diego.

Mercedes-Benz Models

Mercedes-Benz History

The beginning of Mercedes-Benz dates back to 1890, and it’s been an interesting ride ever since. In 1890, Gottlieb Daimler founded Daimler-Motoren-Gesellschaft (DMG) while Carl Benz founded Benz & Cie in 1883. In 1900, Emil Jellinek became a partner of DMG, and it was his daughter Mercedes who was an inspiration to the future Mercedes-Benz name.

Mercedes-Benz Logo

Some vehicle manufacturers change their logo often, but the iconic three-pointed star known as the Mercedes-Benz logo isn’t one of them. Instead, this logo has adorned vehicles, accessories, and general swag for 100 years:

  • In 1909, Daimler’s sons recalled a photo from 1872 that included a picture of their parents with a three-pointed star marking the location of their house
  • During that same year, the sons decided to trademark three- and four-pointed stars and turned it into the DMG logo
  • The three points of the logo were meant to represent the three methods of transportation: water, air, and land
  • The logo was first introduced in blue
  • In 1926, DMG and Benz & Cie merged together, becoming known as Daimler-Benz
  • At the time of the merger, the Benz & Cie logo was a wreath surrounding the company name
  • After the merger, the logo became a wreath surrounding the three-pointed star
  • In 1934, DMG changed the logo from blue to its iconic silver for the Grand Prix in Nurburgring

Find Your Mercedes-Benz Model at Mercedes-Benz of San Diego

If you’re interested in bringing a new vehicle home to Del Mar, check out Mercedes-Benz of San Diego. We have an extensive inventory of models to explore, and we’ll deliver the perfect option for your Rancho Santa Fe commute. Contact us today to schedule your test drive.

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